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BetaEdge

Case study

Real Estate CRM & Communication Platform

A UAE real estate group was losing leads between property portals, agents and a fragmented CRM. Owner, tenant and broker communications were scattered across email, WhatsApp and SMS, with no unified view per contact and no reliable agent attribution.

Real Estate & PropTechUpdated March 2026
  • 3x faster

    Average lead response time

  • Unified

    Owner / tenant / broker comms

  • Real-time

    Leadership dashboards

Scope

Custom real estate CRM, multi-channel lead capture from property portals and digital channels, owner/tenant/broker communication hub, leadership dashboards, and integration with email and SMS providers.

Solution

A custom real estate CRM with automatic multi-channel lead capture, intelligent routing to agents, a unified communications hub for owners, tenants and brokers, and dashboards for sales and leasing leadership. Every interaction is attributed to an agent and a channel.

Outcomes

  • Faster follow-up on every inbound lead
  • One source of truth for agent activity and pipeline
  • Unified resident, tenant and broker experience
  • Sales leadership dashboards refreshed in real time

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